They want visibility, awareness and leads. What is it that the customer wants you to achieve? What are their pain points? What are their ambitions? What results do they want to achieve?Ī customer doesn’t want to get graphic designs, they want you to make their company look awesome.How do you save time and money for your customer?.How do you make your customer’s life better?.Don’t just state that you are a photographer, or copywriter or an innovation consultant. If you have worked with famous brands or have been featured in well-known media, you could add this if it adds to your credibility and fits your brand, see below for more tips on this.ĭescription, Value proposition, Results achievedĪn easy way to stand out from your competition is by adding a meaningful description and your value proposition to your headline. You can add it in the Experience section, preferably connected to a company page. Personally, I find adding the company name of your freelance business in your headline section a waste of valuable space. Most people are not interested in whether or not you own your freelance business (hello to you who state that you are CEO of ), they want to know if you can help them or not. If you add a company name to your headline, then you need to follow it with a description of what you do. Most likely people don’t know the name of your freelance business. Ludo Corrijn adds many searchable terms in his headline. It can look like you don’t know your business if you explain too much. This can be the case if you get contacted too often by recruiters, or you get a lot of spam or sales messages. If this is your situation, make your headline very generic.ĭon't use words, jargon and abbreviations your connections don’t understandīut do use them if they are common knowledge to your target market. Unless you don’t want to be found in searches. “Marketing consultant” or “freelance designer”, “software developer” is probably too generic as a title. If these verbs and adjectives add value to your headline and help you differentiate, you should add them with your title. People search for photographers, project managers and UX designers, not “I take beautiful pictures”, “chief officer of everything” or “human-centred designer”. Let’s dive deeper into each factor and include ideas, inspiration and examples for each one of them.īase your title on the keywords your potential customers might use to search for you, or that is descriptive enough for people to understand immediately what you do. If your target audience speaks multiple languages you should set your profile in multiple languages to increase your chances to get found in searches. These words are your keywords and should be included in the headline. Or ask the members in communities like Freelancers in Belgium for tips and ideas. What words do they use when they look for someone like you? Or even better, ask your clients. Pretend to be a potential customer or a collaboration partner. What words do people use when they look for people like you? LinkedIn adds your latest current activity as the headline as default, but you can customise this.
Please note that your headline is cut after about 70 characters. When you comment on someone's post, a small thumbnail of your profile picture, your name and the first half of your headline is visible. Beware it might look funny when people tag you in posts. If you have a short name you can also add text after your name. You can add up to 120 characters of text. Good to know about the LinkedIn headline Length I also use LinkedIn to raise awareness about freelancing and the community Freelancers in Belgium which I’m the co-founder of. Assignments and opportunities land in my inbox every week. More importantly, I’ve connected with 1000s of people in a meaningful way. I’ve posted content almost every weekday for more than two years and they have gotten more than a million views.
Linked in headline exmaplels how to#
Since then I’ve trained hundreds of people freelancers, students, company founders and teams in how to profile themselves better on LinkedIn. It worked so well that people started requesting me to give training on how to get relevant connections and publish engaging content on LinkedIn. I’ve used LinkedIn as my main marketing tool as a freelancer since I started in 2017.
It is the first and foremost thing people look at on a profile.Why is the LinkedIn headline so important?
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